DIRECT MAILER

Brief - To develop a direct mailer for Investec Private Client securities, targeting the directors of MTN.

MTN’s familiarity with the ‘starter pack’ provided the ideal platform on which to communicate Investec’s offering, only this time the call was to activate a different relationship. Mailers were personalised to each director and shrink wrapped as per a typical MTN starter pack. The campaign was an enormous success, and a year later still see’s it bringing in new business to the Investec Group.