GOLD REEF CITY DIRECT MAILER

Brief - A direct mailer for Investec Private Client Securities targeting the directors after the company de-listed.

Creative solution - After the announcement of Gold Reef City’s delisting, CopperCoast assisted Investec in approaching the company’s directors. Using the ‘Royal Flush’ neatly housed in secure metal casings, we were able to communicate the benefits of Investec Private Client Securities 5 key business pillars in a language all too familiar with their respective recipients.