Brief - Investec briefed us on creating awareness within Private Bank around the fact that reallocating their clients from one private banker to the next is a fragile process that needs to be handled with the greatest of care.The client wanted a inexpensive poster campaign that they could use in their pause areas.
Creative solution - Staying within the poster budget we created a light hearted internal campaign. Using the visual language familiar with packaging we communicated the fragile nature of reallocating clients.
The campaign consisted of randomly stacked boxes around the Private Banking offices. We created bubble wrapped posters to support the fragile message communicated by the boxes.