METALCARE PACKAGING

Brief - To develop new packaging for Plascon’s metalcare rage. The packaging needed to communicate the products purpose for metal substrates in a professional, upmarket manner. It also had to indicate that there are different steps to the application process.

Creative solution - We developed an industrial, contemporary pack with a strong hierarchy and clear differentiators regarding application and process. Subtle design cues borrowed from pharmaceuticals further emphasise the ‘healing’ value of the product.