PASCO IDENTITY AND BRAND ROLLOUT

Brief - To develop an identity and brand roll-out for Pasco, a locally born global risk management company. The call was for a brand that ‘tells it like it is’ - a mantra for a company primarily rooted in assisting foreign negotiations, investigations, corporate dealings and security between companies and governments operating on a global scale, across diverse cultural frontiers.

By reducing the colour palette to predominantly black and white, we were able to emphasize the “straight talking” attitude of this company. Our objectives were to create a brand that portrays a strong element of trust, leveraging from the corporate language of your typical long-standing financial organisation.