Brief - To evolve the Plascon Superior packaging range. The client wanted a modern and fresh feel to the packaging as well as more clarity on the product names.
Creative solution - The packaging was cleaned up by introducing more white space with accents of colour. The Product names were increased in size quite dramatically to make it easy to find different products on shelf. We treated the typography as a key graphical element in the design. The typography in these packs are key to making this design work.