SOUTHERN CHARTER IDENTITY & BRAND ROLLOUT

Brief - Logo design and brand rollout for Southern Charter financial services.

Creative solution - The solution to this brand was inspired both by the name and the advisory nature of this business. By incorporating navigational lines from age old maps, and the graphic depiction of longitudinal and latitudinal lines, this brand is brought to life by the visual language in which it is anchored. A sea of blue is accented by a series of foiled lines, lines with purpose, direction, and ultimately a destination.